07.08.2021 - By JD Prater, Sharebird
Just 6 months after Lauren joined the company as Head of Product Marketing, dbt Labs reached Unicorn status with their Series C funding. All of their growth has been product-led, but now it’s Lauren’s job to ensure that growth continues. Whether it’s figuring out how to establish swimming lanes between teams or identifying where sales may be straying from the product narrative, she’s sharing the wins and challenges she’s experienced while establishing the PMM function.