“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote  
Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics from what it’s like to work in a start-up environment, how to invent the PMM function at an organization and figure out what to build next, how to position your product and understand your customer, and really making sure that you are driving business impact and that those business decisions are tightly aligned with business outcomes. Many people think of product marketers as creatives, but playing the numbers game and analyzing data is what helps you keep a seat at the table.  Connect with Agustina on LinkedIn.
Join Agustina on Sharebird. 

Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square

We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.

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Questions covered in this episode:   1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  5:36 What are your roles in Bill? 9:02 Can you tell me a little bit about how you work together? 10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had? 15:43 How product marketing can get a seat at the table earlier in product development? 20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch.  29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time? 32:32 What are your favorite metrics to report on? 35:54 How should AI play a role in product marketing?  37:59 How do you achieve work life balance? 39:47 What do you think has been the one thing that's been most important for growing your career?  
 Want more insights from Tara? Check out her Sharebird Profile. Looking to connect? You can find Tara here on LinkedIn. 
 Want more insights from Kelly? Check out her Sharebird Profile. Looking to connect? You can find Kelly here on LinkedIn.

BILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignment

Questions covered in this episode:   1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:57 What is your role like as a VP of PMM at Pinterest? 8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there? 13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy? 16:19 On the outbound side do you have any frameworks for how to think about go to market? 19:09 How important are brand marketing skills for product marketers compared to analytical skills?  21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa? 23:46 Should product marketing decisions be data driven or more so data informed? 25:45 How do you think PMM will change over the next 5 or 10 years?  28:40 How should AI play a role in product marketing?  30:45 How do you achieve work life balance? 37:55 What do you think has been the one thing that's been most important for growing your career?  39:57 What is your favorite thing about product marketing? 
 
 Want more insights from Julie? Check out her Sharebird Profile. Looking to connect? You can find Julie here on LinkedIn.

Pinterest VP of Product Marketing & Product Operations, Julie Towns on Product Marketing Skills

Questions covered in this episode:   0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:40 What is your role like as a VP of PMM at Verkada? 6:58 what is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company? 15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise? 18:48 What criteria do you use to prioritize releases? 21:15 How do you decide on the right amount of detail to share and go to market materials? 23:52 What about when you actually get to the tactics that you're going to use as part of a product launch? 25:39 How do you think PMM will change over the next 5 or 10 years?  26:52 How should AI play a role in product marketing?  28:20 How do you achieve work life balance? 31:08 What do you think has been the one thing that's been most important for growing your career?  33:22 What is your favorite thing about product marketing? 
 
 Want more insights from Priyanka? Check out her Sharebird Profile. Looking to connect? You can find Priyanka here on LinkedIn. 


Verkada VP of Product Marketing, Priyanka Srinivasan on Go-To-Market Strategy

Questions covered in this episode:   0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics? 32:27 How do you think PMM will change over the next 5 or 10 years?  36:10 How should AI play a role in product marketing?  39:54 How do you achieve work life balance? 42:21 What do you think has been the one thing that's been most important for growing your career?  44:52 What is your favorite thing about product marketing? 
 Want more insights from Ashley? Check out her Sharebird Profile. Looking to connect? You can find Ashley here on LinkedIn. 


Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches

Questions covered in this episode:   1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone?  4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it?  15:09: How do you get your teams on board with messaging? 20:47: How do you incorporate that voice of the customer into messaging positioning? 24:33 How do you think PMM will change over the next 5 or 10 years?  25:10 How should AI play a role in product marketing?  26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing? 27:09 What do you think has been the one thing that's been most important for growing your career?  28:53 What is your favorite thing about product marketing? 
 
 Want more insights from Alexandra? Check out her Sharebird Profile. Looking to connect? You can find Alexandra here on LinkedIn. 


Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square

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