Kim Walsh-Phillips, CEO of the IO Creative Group, shares how to test your new ad campaign with just $50, how to generate buyers at the point of opt-in, when to ask for a referral from your customers and how to send business gifts that stand out.
Also, she reveals how to create your content marketing plan ahead of time for the month, what mistakes you must avoid when launching a product and how to do PR where you can leverage it into sales.

For show notes and links to everything mentioned in this episode, go to: http://borntoinfluence.com/KimWalshPhillips

Ep 156: Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media (Part 1)

Born To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!

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Divya Parekh is a four-time #1 International best-selling author, international speaker, business leadership advisor and book writing muse who has had great success with leaders, entrepreneurs, and aspiring authors.  Divya’s books and strategies have been endorsed by the likes of Brian Tracy, Marshall Goldsmith, Kevin Harrington (Shark Tank), James Malinchak (ABC’s Secret Millionaire), Sherry Winn (Two-time Olympian) and many more.  Whether Divya is speaking, advising corporate clients, coaching business owners or helping authors to write their books and get published, she has a message that is essential to bringing success to anyone. That message has five tenets: 1. Servant Leadership 2. Collaboration, not Competition 3. Build Relationships that matter 4. Mindfulness works everywhere 5. Knight yourself  To learn more about Divya, check out her website: www.divyaparekh.com

Divya Parekh - The five tenets of successfully achieving your goals

Welcome to our interview with Audience engagement expert Danny Iny of Firepole Marketing.
Danny specializes in teaching small business owners and entrepreneurs simple and powerful tools so they can thrive in today's hyper-competitive marketplace.
He teaches his students to tap into the power of engagement to create audience-driven businesses.
Danny is the author of Engagement from Scratch! and creator of the Write Like Freddy training program.
In today’s interivew, you’ll get to hear about:
- How to build an audience from scratch
- How to get guest blogging opportunities
- How to get your first 2,000 subscribers to your list
- How to choose the right blogs to get started with your contributions
- How to craft the perfect email pitch to get guest blogging spots on big sites
- How to monetize your audience building efforts
- How to make sure your course will sell
- How to be a great teacher
 
For more information, go to http://borntoinfluence.com

Danny Iny on How to Build and Monetize Your Audience from Scratch.mp3

Madellaine Avond shares her insights around the ultimate re-branding experience: legally changing your name (not due to marriage). 
In this interview, we talk about:
- How to clean up your list when rebranding
- How to attract the right kind of clients
- Hhow to get back to the creative flow in your business
- How to get past the feeling of burnout in your work
- The science of genius creativity and how to access it
- How to find and access your genius within
- The questions you need to ask so that you can take personal responsibility to the extreme to get your breakthrough, and
- How to maintain your income while making a fundamental shift in your business 
For more information and to see the video version of this interview (coming soon): go to http://borntoinfluence.com

Madelleine Avon _ Mette Muller Says Goodbye to Born To Influence

Dino Dogan, CEO and founder of Triberr, shares his strategies on how to grow your tribe: how to find the right people to connect with online, how to find content to curate on your social platforms and how the trust factor differs across social networks.

Also, he reveals why encouraging comments on your blog posts is not always the best course of action and what you should do instead, how to connect with influential people and how to get your audience to share your content.


For pictures and more, go to: http://borntoinfluence.com/DinoDogan

Ep 156: Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media (Part 1)

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