06.24.2021 - By JD Prater, Sharebird
When you’re establishing product marketing, you never use the same playbook twice. Lean on your experience, yes, but use it to figure out how to shape the product marketing function within the context of your organization’s needs. As a product marketing veteran and current VP of Product Marketing at SalesLoft, Chris has advice on how to do this and maximize impact, all while making the right moves to position yourself for a VP title.