Ep 220: The Future of the Beauty Industry (with Urban Decay and Caliray Founder Wende Zomnir)

Every now and then I have a guest on this show that just knocks my socks off and beauty industry pioneer Wende Zomnir is the latest fascinating person to get that title.

In the 1990's, the top makeup and beauty brands were formal, stodgy, and established. Urban Decay disrupted the industry with their bold colors, heavily pigmented formulas, and modern branding. My guest Wende Zomnir describes what it was like to create Urban Decay and how lucky connections and a broad vision contributed to it's success.

But now Zomnir is back with a new brand that is already on shelves at Sephora and poised to make another important splash in the beauty world: Caliray Beauty blends makeup with wellness to create innovative concoctions with innocent ingredients.

Zomnir gives me an EDUCATION in this episode about sustainability and the future of the beauty industry. She shares the obstacles to making clean makeup and is generous with her knowledge, passion, and shout outs to other beauty brands who are doing right.

Follow @wendezomnir on IG

Follow @caliray on IG

Shop Caliray @ Sephora

FULL SHOW NOTES HERE

MENTIONED in this episode:

“Clean at Sephora” standards

Environmental Working Group (www.ewg.org) 

Credo Beauty Clean Standard

RELATED to this episode:

Ep 14: Skincare and Makeup Favorites with Jamie Golden

Ep 192: OBSESSED (More) Skincare and Makeup Favorites with Jamie Golden

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