Send us a Text Message.In this engaging episode, Andi and Tori delve into the crucial role of Key Performance Indicators (KPIs) and metrics in assessing the vitality and success of a quilting or craft business. They clarify the distinction between revenue and profit, highlighting profit's paramount importance as a business health indicator. The conversation further explores the concept of return on investment (ROI), emphasizing the need to account for indirect costs when calculating ROI. The ...

Tracking KPIs for business growth

Co-hosts Tori and Andi explore quilt pattern design, course creation, digital marketing and the ups and downs of running an online quilt business so that you can make money from your favorite hobby. They share ways they have both grown a business while juggling family and other paying work responsibilities so that others can see how to manage a profitable, crafty side hustle.&nbsp;

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Send us a Text Message.In this final episode of Season 2 of Quilting on the Side, out hosts Tori and Andi share a quick recap of all their guests from this season. This season has covered a wide range of topics, including planning and reflection, personal and business milestones, different business models, teaching and learning, and launching products. Every guest has shared their experiences and insights, providing valuable lessons for quilting side hustlers and entrepreneurs. Andi and Tori,...

Favorites from Season 2

Send us a Text Message.In this episode of Quilting on the Side, host Tori takes the podcast on the road with her to H&H Americas! She spends time doing rapid fire questions with seven amazing special guests and gets some surprising answers from each one.Interview questionsWhat color do you struggle with including in your quilts?Yardage or Precuts?Favorite Notion?Who is inspiring you right now?What's the most rewarding part of your business?How many quilts are in the room with you right no...

Quick MeetUps - Rapid Fire interviews from H&H

Send us a Text Message.In this podcast episode, hosts Andi & Tori discuss Tori’s preparations for attending the H&H Americas trade show. She shares details about the show, her planning process, and her goals for the event. She emphasizes the importance of planning ahead, conserving energy, and having merchandise as marketing tools. There is also some discussion around her strategies for taking notes and documenting her experiences at the trade show. TakeawaysPlanning ahead is cru...

Show up with purpose - networking at a trade show

Send us a Text Message.In this episode of Quilting on the Side, hosts Andi and Tori chat with their guest Ashli Montgomery about her journey as a quilter and author.  Ashli discusses her diverse interests, including her writing career and her non-profit business, Quilt to End Alzheimer's. She explains how she balances her various pursuits and the importance of time blocking. She also shares the inspiration behind starting Quilt to End ALZ and the different ways people can get involved. P...

Variety is the spice of life - our chat with Ashli Montgomery

Send us a Text Message.In this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges she faced in customer service and her plans for future projects...

Tracking KPIs for business growth

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