Today I answered the age-old question: “How much should I spend on ads?”  Sure, cost per lead is important.  But, it’s not always the most important metric to focus on when you’re already making sales.  In 25 minutes, I’ll tell you what to really look for when determining what to spend, or not spend, on Facebook ads.  You can avoid these mistakes (or overreactions) even the most experienced marketers make when judging their ad campaigns.  This Week on the Get Paid Podcast:   Everything you need to know about ROI and ROAS when assessing your ads   Things to look for before turning OFF an ad campaign   Things to look for before increasing your ad spend   Why you shouldn’t panic if the return on ad spend isn’t as high   The most important metric of all that is widely overlooked   How initially breaking even on ad spend can still be profitable later   Why I’m not bothered about high lead costs   How evergreen ads are the entire reason my live launches aren’t as stressful   Mentioned in this podcast:   https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Should I Increase My Ad Spend?

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are?  You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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Lucía helps coaches and course creators grow their visibility and revenue while feeling safe to be seen. With a Master's in Spiritual Psychology from the University of Santa Monica and eight years as a brand photographer, she channels all that experience and her natural charisma to help others shine on camera.    Get a behind-the-scenes look at what can happen when a creative person continues to innovate and trusts in their big ideas. From ski school photography to 1:1 brand services to influencers in LA to digital products after COVID, hit, hear how Lucía continues to evolve her business.     This Week on the Get Paid Podcast:   The process of winning the Green Card lottery and moving to LA   Mastering sales skill as a seasonal photographer for ski school    Transitioning video and branding skills to working with LA influencers and growing from there    The impact of simply reaching out, emailing people, and connecting with a network of people who refer a lot   Going a different direction than others in her industry and dedicating more 1:1 time to her clients    Finding her unique creative direction rather than typical brand photos   The power of nurturing client relationships for the long term   Leaning into her innovative and creative thinking during COVID to pivot her services   How Lucía stays connected to her purpose   Mentioned in this podcast:   Website: https://www.luciadoynel.com/    Instagram: https://www.instagram.com/thelucias/    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Lucía Doynel: From Ski School Photographer to Branding Expert

Kara Loewentheil, J.D. is a Master Certified Life Coach, founder of The School of New Feminist Thought, and host of the internationally top-ranked podcast UnF*ck Your Brain: Feminist Self-Help for Everyone (50 million downloads and counting!).  Her first book, Take Back Your Brain: How A Sexist Society Gets in Your Head – and How to Get It Out (Penguin Life May 2024) has been called a “galvanizing debut” by Publisher’s Weekly, chosen as a “must-read” by the Next Big Ideas Book Club for May 2024, and praised by NYT-bestselling authors including Mel Robbins, Elise Loehnen, Dr. Marisa Franco, and Tori Dunlap.    This Week on the Get Paid Podcast:   Kara’s career journey from Ivy League lawyer to life coach   The development of Kara's body of work and coaching niche focusing on high-achieving women   The influence of socialization and how society teaches people to think about themselves   Kara's book "Take Back Your Brain" and the arguments it makes   Challenges women face with money mindsets and seeing themselves as authorities   Kara's business growth journey and trying different business models   The work required to launch and promote a book   Mentioned in this podcast:   Kara’s book, now available:  https://takebackyourbrainbook.com   Kara’s podcast: UnF*ck Your Brain: Feminist Self-Help for Everyone   The School of New Feminist Thought: https://schoolofnewfeministthought.com   Kara’s Instagram: https://www.instagram.com/karaloewentheil     Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid!

Kara Loewentheil: Helping You Take Back Your Brain

In this episode, we sit down with Get Paid Marketing member, Tracy Hoth, who has mastered the art of turning clutter into organized spaces—not just in closets, but in the lives of busy life coaches.  Tracy takes us on a serious journey from meeting her first client in a bookstore to launching a podcast and online programs. Now she helps coaches become organized CEOs by teaching them how to stop acting like their own personal assistants. Listen to learn how Tracy’s new webinar and ad campaign is answering the timeless question: “Can I really convert cold leads”   This Week on the Get Paid Podcast:   Tracy's transformation from organizing physical spaces to mentoring life coaches online   How she uses streamlined systems to help coaches reduce their workload and double their income   The role of Get Paid Marketing in scaling her business through strategic Facebook ads and clearer messaging   Insights from her 14+ years of experience in the professional organizing industry   Her journey from starting with basic tools to mastering digital product launches   Why it’s important to take the time to go through the copy editing process on your launch emails – no matter how uncomfortable it is   Mentioned in this podcast:   Tracy’s webinar: clairepells.com/tracy    Tracy’s blog on her son’s story: https://simplysquaredaway.com/sons-traumatic-accident-part-1/    Tracy’s website: https://simplysquaredaway.com     Tracy’s Instagram: https://www.instagram.com/tracyhoth    Organized Coach podcast: https://simplysquaredaway.com/podcast    (TIME SENSITIVE) Apply to Get Paid Marketing: https://clairepells.com/getpaid    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Tracy Hoth: How This Professional Organizer Converts Cold Traffic

Cindy Wagman helps experienced non-profit fundraisers create a business model to achieve six-figures and enjoy a lot more autonomy.  Before joining Get Paid Marketing, Cindy was doing pretty well with her nonprofit consulting programs, but her marketing game was a bit hit-or-miss. She knew her stuff but needed a tighter strategy and clearer messaging to really make her launches pop and consistently reach more people. Her lead generation and sales copy got a major upgrade and her results speak for themselves. This Week on the Get Paid Podcast:   Cindy’s journey working nonprofits to running a successful nonprofit consulting business   What went into turning a $2,007 ad spend into $27,000 in sales   Aiming for 10 enrollments but ending up with 18   An inside look at Cindy’s key offerings, "Fractional Fundraising" and "Impact and Profit”   How she pays her salary + bonuses (including the big pay raise she was able to give herself this year)   Cindy’s personal evolution and how strategic business decisions post-GPM are paving the way for sustained growth and less stress   The emotional and practical upsides of joining GPM, giving us the lowdown on what’s worked, what’s changed, and where she’s headed next   Mentioned in this podcast:   Cindy Wagman’s website: https://cindywagman.com/   Get Paid Marketing: https://clairepells.com/getpaid    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Cindy Wagman: Turning $2k in ads into $27k in Sales

 I just wrapped up a brand new live training: Make $50k on Autopilot with an Evergreen Funnel.  So of course we had to put the replay on the podcast!   Here's what we got into:  ✅ The foundations of a $50k funnel that works on autopilot - and why it's not something I recommend DIYing  ✅ The best things to focus on for consistent leads and revenue...and the marketing tasks to put on the back burner that too many businesses are prioritizing  ✅ The parts of an evergreen funnel that actually unlock that consistent flow of new eyeballs on your offers  PLUS - I announced that early enrollment to Get Paid Marketing is officially open until May 10th.  Apply and enroll by this Friday and you'll lock in a BONUS 1:1 session with me to get the most personalized deep dive into your GPM ad strategy.  Early enrollment closes in just 48 hours - apply now: ​clairepells.com/getpaid

Should I Increase My Ad Spend?

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